What is SEO

SEO stands for Search Engine Optimization. 

A Search Engine is the name given to software that is designed specifically to search information on the web. There is Search Engine software designed to search directories to such as company directories, but for our purposes here we’re only concerned with the software that searches the web and increases your rankings in the search engines.

Little “spiders” which Google calls “crawlers” constantly roam content on the internet and report their findings back to the main software which then ranks your article in order of importance. This is how articles show up in rankings when you search for something in yahoo, google, bing, etc. The challenge becomes how to have exactly what the spiders are looking for so they report back the correct information which will give you higher and higher rankings in the search engines. These tips and tricks are called SEO or Search Engine Optimization.

SEO means you’ve done everything possible to optimize your content so you’ll rank high in the search engines and people will find you and click on your links over your competition. 

 Articles, images, videos are all ranked in the Search Engines.

Images and videos are not detected because the spiders or “crawlers” can only read text, however there are amazing tips and tricks that allow you to link text to your images and videos, giving them great SEO. Subscribe to our blog feed because that blog post is coming soon!

The word Optimization in computer language means, to arrange, rearrange, write or rewrite in order to improve efficiency of retrieval. 

What does that mean in terms of Search Engine Optimization?

When someone is searching for information and you’ve written an article directly related to that information, you want them to find you and your article. We write articles to attract new people to our blogs and social media so we can develop a relationship with them in hopes they will convert into a paying client or refer us to someone who will be a paying client.

The tips and tricks that we can do to most effectively write and arrange our content in order to get higher rankings in the search engines. This is what is called Search Engine Optimization. When you employ all of these tips and tricks to optimize your content on a blog, website or within your social media.

The first step in SEO is working with your keywords.

You can optimize up to 3 keywords per article. You don’t want to do more than 3 keywords because then your article becomes un-readable. You want it be a content rich article full of useful information, not structured for keyword optimization so that it begins to sound un-natural and hard to read. Imagine reading an article where lots of words are bolded, italicized and underlined, and certain words were over-used, it would be ridiculous and you’d probably stop reading.

First, write your article and say what you want to say, without regard for keywords.

Content is first, keywords are second because content is what will keep people engaged in your articles and subscribing to your RSS feeds. After you’ve said what you want to say, look over your article for the keywords or main points and find the top 3 keywords relating to your article.

Decorate your keywords in Bold, Underline and Italics.

Bold really draws attention to certain words and phrases and gives the most emphasis.

Underline is not often used but can be effective when you want to draw a reader’s attention to something and make that point stick in their minds.

Italics is a more subtle way of making a point and letting a reader know that these keywords or phrases are not important enough to be in bold or underlined, but definitely they should keep them in mind.

Use your Keywords in the Headers

In WordPress in the paragraph drop down menu, you can select Heading 1 – Heading 6.

Heading 1
This is for the title of your article and this should always contain your keyword. When you highlight text and then select Heading 1, the text will appear large and in bold.

Heading 2
Use Heading 2 for subject titles. If you were writing a book, these would be the Chapter titles of your book. If Heading 1 is the Title of your article, just like the title of a book, you can distinguish certain categories within your article by using Heading 2.

Heading 3
Heading 3 is best for the sub-titles within the Chapters or, if you’re making a list of something, the list title would be Heading 3.

When you use your keywords in these selected Headings you are increasing your Search Engine Optimization.

Did you find this article helpful? If yes, hit the share button and also leave us a comment. Subscribe to our blog RSS feed because our blog post tomorrow will be about optimizing your keywords and increasing your Search Engine Optimization using hyperlinks.


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