How to use Hyperlinks to increase SEO. After writing rich content and optimizing your keywords the next step for great SEO is inserting hyperlinks.
The best hyperlinks are internal hyperlinks because they keep people on your own blog or 3website longer.
Think of hyperlinks as giving people a personal tour of your website or blog. You’re showing them around at what you have to offer them. You’re taking them to different points of interest.
The longer people stay on your own pages the better for your SEO! If people stay longer on your blog or website, SEO thinks your content must be pretty good because people are hanging out for a while. You don’t want to over do it on the links because that can just be plain annoying when someone is trying to read a good article. Too many words in blue underline is distracting. Try to use a light sprinkling of links to that will take your reader to products you are talking about in your website or to other articles you are referencing.
There are two types of hyperlinks, Internal Hyperlinks and External Hyperlinks.
An internal hyperlink is one that links people to other content you have on within the current url that you are on. Internal hyperlinks contain a “/” such as www.brandgarden.biz/appfeatures
(I didn’t make the above link a live link so if you’re trying to click on it, it won’t work. Its printed as an example of what a hyperlink looks like).
Linking content of one blog post article to another blog post article that you wrote previously is an example of an Internal Hyperlink. If you click here you will see an example of an internal link from one blog post to another. Other examples of Internal Hyperlinks are when you’re on a website reading a product description and there is a recommendation to view other products. When you click on the pictures of the other products they will automatically take you to the pages of those products within that same website. Anytime you click a picture or words that takes you somewhere else within that same url (blog or website) you are traveling around that blog or website via Internal Hyperlinks.
Linking content from your blog to your website is an External Hyperlink. Even though its still your own content and your own page, you’re now asking people to leave your current url (blog) and head over to a totally different url which could be your website or your social media pages. If you click here you will see an example of an external link (click now, we’ll wait for you to return…)
External hyperlinks are links that will take people away from the current page and totally outside of our website or your blog or wherever they are currently. When you click on the social media buttons that you see on this blog, those are more examples of External Hyperlinks.
Imagine you own a brick and mortar store and a customer is walking from department to department looking at things. The different departments would be internal links. Once they leave the store and go to another store, that is an external link. Maybe you own multiple stores and they are going to another store you own, that is like sending them from your blog to your website. That is still considered an external link and its better to send them to one of your own external links then letting them wander off into your competitors’ links.
Internal hyperlinks that keep people on your blog or on your website looking through products or articles for a long time will increase your SEO.