Small Businesses and Mobile Apps

Small Businesses are late adapters when it comes to technology. They’re so busy working in their businesses they don’t take time to learn about the future of it. Tech savvy business owners are popping up on-line and with apps and slowly luring away once loyal customers from long term brick and mortar stores. Mobile apps should be embraced, not feared. They are a tool for long term business health and prosperity.

Yoda Teaches Valuable Mobile Marketing Lesson

 Obi Wan: "Master Yoda, Luke is not responding, (to my mobile marketing) what should I do?" Yoda: "Chase him, do not. Nag him, do not. His journey, it is". Obi Wan: "But am I not failing as a salesperson then?" Yoda: "His parent, you are not. An adult, he is. His...

Why You Shouldn’t Wait To Go Mobile

We are entering the age of mobile marketing. This new era is just emerging and those who act now will be among the first in their industries and in their communities to have a mobile app.  There is a huge advantage to being first in the mobile app arena.  Its not...

Cherries, Greenies, Pits… and Hot Tamales!

Cherries, Greenies, Pits ... and Hot Tamales Prospecting can be overwhelming if you're good at it and in sales, you'd better be GREAT at it! If you follow The Spaghetti Theory, then  you're a great success at prospecting and if you don't have a good system to manage...

The Spaghetti Theory

Try this at home:  hold a huge strainer of cooked pasta over the sink and shake the strainer back and forth to get all of the water out. Do you notice that along with the water, some noodles also slip through the holes of the strainer?  Not a lot of noodles, just a...